Checklist for preparing your website redesign in 2025
Is your website starting to show signs of ageing ? Are you considering a website redesign to improve your performance ? A website redesign checklist A well-structured website is essential to the success of this strategic project. According to a study by HubSpot, 76% of consumers judge a company based on the quality of its website. This statistic highlights the crucial importance of a successful redesign for your brand image and conversions.
A website redesign cannot be improvised. Between the initial audit, defining objectives, UX/UI design and technical migration, there are many steps that need to be planned in advance. This guide offers a methodical approach to preparing your website redesign and avoid the most common pitfalls.
Step 1 : Conduct a comprehensive audit of your current website
Analyse current technical performance
Before starting your website redesign, a website audit in-depth analysis is required. This analysis will enable you to identify the strengths and weaknesses of your existing website.
Start by assessing the web performance with tools such as Google PageSpeed Insights or GTmetrix. A slow website seriously damages the user experience: 53% of visitors abandon a page that takes more than 3 seconds to load (Google). Note the loading times, image sizes and scripts that slow down your website.
The technical audit must also include :
- The analysis of your current web hosting and its limitations
- Verification of your domain name and its redirects
- The condition of your responsive design on mobile and tablet
- The structure of your site tree and its navigation logic
Evaluating SEO and existing content
Your SEO redesign depends largely on this preliminary analysis. Use Google Search Console and Google Analytics to identify :
- The best performing pages in terms of traffic
- Keywords that generate conversions
- Obsolete content to be deleted or updated
- 404 errors and indexing issues
This phase ofwebsite analytics will prevent you from losing organic traffic during the website migration.
Step 2 : Define your objectives and constraints
Set SMART goals for your redesign
A successful redesign requires clear and measurable objectives. Define what you want to improve:
- Increase the conversion rate by X%
- Reduce the bounce rate by X%
- Improve positioning on strategic keywords
- Modernising the brand image
Establish the technical specifications
Your specifications must detail :
- The budget allocated to the project
- Completion deadlines
- Essential features (e-commerce, forms, blog, etc.)
- Technical constraints (CMS, third-party integrations, etc.)
- Available human resources
This documentation will serve as a reference throughout the project and will facilitate communication with your service providers.
Step 3 : Design the user experience and interface
Rethinking information architecture
The design phase UX/UI redesign Start by restructuring your content. Create a new site tree based on :
- Identified user journeys
- Priority business objectives
- Best practices for web ergonomics
Use techniques such as card sorting to organise your content in an intuitive way. Clear navigation can improve conversion rates by up to 200% according to Forrester Research.
Create wireframes and mock-ups
The wireframes form the framework for your future pages. These functional diagrams enable you to :
- Define the location of key elements
- Validate user journeys
- Estimate the development workload
Then move on to the high fidelity wireframes that incorporate :
- The updated graphic charter
- The principles of responsive design
- The elements ofwebsite optimisation (CTA, forms, etc.)
This design phase largely determines the success of your website redesign.
Step 4 : Prepare for migration and deployment
Plan the technical migration
The website migration This is the riskiest stage of the process. Prepare thoroughly :
- A complete backup of your current website
- The 301 redirect plan to preserve your SEO
- Functionality tests on the development environment
- The online strategy (progressive or complete)
Set up tracking tools
Install and configure your tools ofwebsite analytics before going online :
- Google Analytics with conversion goals
- Google Search Console for SEO tracking
- The monitoring tools of web performance
- Automatic backup solutions
You should also plan a period of intensive post-launch monitoring to quickly identify any malfunctions.
Step 5 : Optimise and maintain after going live
Surveiller les performances post-lancement
The first few weeks after your website redesign are crucial. Monitor daily :
- Traffic and conversion trends
- Technical errors and loading times
- Positioning on your strategic keywords
- User feedback and satisfaction rates
Implement a strategy for continuous improvement
Your new website must constantly evolve to maintain its performance. Plan ahead :
- Regular A/B testing on key elements
- Updating content and features
- Thewebsite optimisation continuous data-driven
- Technical maintenance and security updates
This iterative approach guarantees the sustainability of your investment.
Successful redesign with a methodical approach
A website redesign checklist A well-thought-out plan breaks down a complex project into manageable steps. From initialwebsite audit at thewebsite optimisation continues, each phase contributes to the success of your website redesign.
The keys to success ? Rigorous preparation, clear objectives and regular performance monitoring. Remember that your website is a long-term investment that deserves your full attention.
Ready to launch your project ? website redesign ? Start today by auditing your current website and defining your SMART objectives. Your future digital growth begins with these initial strategic steps.
