{"id":4691,"date":"2025-07-22T15:36:02","date_gmt":"2025-07-22T13:36:02","guid":{"rendered":"https:\/\/marketandco.fr\/?page_id=4691"},"modified":"2025-07-31T13:25:19","modified_gmt":"2025-07-31T11:25:19","slug":"generation-de-leads-b2b-9-techniques-efficaces-pour-2025","status":"publish","type":"page","link":"https:\/\/marketandco.fr\/en\/generation-de-leads-b2b-9-techniques-efficaces-pour-2025\/","title":{"rendered":"Article G\u00e9n\u00e9ration de leads B2B : 9 techniques qui fonctionnent"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"4691\" class=\"elementor elementor-4691\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16fabe8 e-flex e-con-boxed e-con e-parent\" data-id=\"16fabe8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fbd4a12 elementor-widget elementor-widget-image\" data-id=\"fbd4a12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/marketandco.fr\/wp-content\/uploads\/2025\/07\/Plan-de-travail-1-copie-6-1024x576.webp\" class=\"attachment-large size-large wp-image-4547\" alt=\"\" srcset=\"https:\/\/marketandco.fr\/wp-content\/uploads\/2025\/07\/Plan-de-travail-1-copie-6-1024x576.webp 1024w, https:\/\/marketandco.fr\/wp-content\/uploads\/2025\/07\/Plan-de-travail-1-copie-6-300x169.webp 300w, https:\/\/marketandco.fr\/wp-content\/uploads\/2025\/07\/Plan-de-travail-1-copie-6-768x432.webp 768w, https:\/\/marketandco.fr\/wp-content\/uploads\/2025\/07\/Plan-de-travail-1-copie-6-1536x864.webp 1536w, https:\/\/marketandco.fr\/wp-content\/uploads\/2025\/07\/Plan-de-travail-1-copie-6-18x10.webp 18w, https:\/\/marketandco.fr\/wp-content\/uploads\/2025\/07\/Plan-de-travail-1-copie-6-650x366.webp 650w, https:\/\/marketandco.fr\/wp-content\/uploads\/2025\/07\/Plan-de-travail-1-copie-6.webp 1921w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da6e386 elementor-widget elementor-widget-spacer\" data-id=\"da6e386\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b7ed4d e-con-full e-flex e-con e-child\" data-id=\"4b7ed4d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f1ae3ac e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"f1ae3ac\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65b7a7b elementor-widget elementor-widget-heading\" data-id=\"65b7a7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/marketandco.fr\/en\/blog\/\">All articles<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-133e330 icon elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"133e330\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"257\" height=\"203\" viewbox=\"0 0 257 203\" fill=\"none\"><path d=\"M0 194.561C0 142.971 42.9311 101.151 95.8933 101.151L256.938 101.151C167.569 115.529 138.605 158.096 121.704 202.313L7.95739 202.313C2.65246 202.313 0 199.729 0 194.561Z\" fill=\"#B7B7B7\"><\/path><path d=\"M-3.38462e-07 7.74311C-2.59356e-06 59.3337 42.9311 101.153 95.8933 101.153L256.938 101.153C167.569 86.7753 138.605 44.2088 121.704 -5.31986e-06L7.95739 -3.47828e-07C2.65246 -1.15943e-07 -1.1294e-07 2.58377 -3.38821e-07 7.75132L-3.38462e-07 7.74311Z\" fill=\"#B7B7B7\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e02aa52 elementor-widget elementor-widget-heading\" data-id=\"e02aa52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">B2B lead generation : 9 techniques that work<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b3ff1d elementor-widget elementor-widget-text-editor\" data-id=\"1b3ff1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The <\/span><b>B2B lead generation<\/b><span style=\"font-weight: 400;\"> is one of the major challenges facing businesses today. According to HubSpot, 61% of B2B marketers consider lead generation to be their main obstacle. But with the right techniques, you can turn your lead acquisition strategy into a real conversion machine.<\/span><\/p><p><span style=\"font-weight: 400;\">In an environment where B2B decision-makers are increasingly demanding and solicited, mastering the techniques of <\/span><b>lead generation<\/b><span style=\"font-weight: 400;\"> becomes essential. Whether you prefer<\/span><b>inbound marketing<\/b><span style=\"font-weight: 400;\"> or<\/span><b>outbound marketing<\/b><span style=\"font-weight: 400;\">, each approach requires a carefully thought-out strategy and appropriate tools.<\/span><\/p><p><span style=\"font-weight: 400;\">This article presents 9 tried and tested techniques for optimising your <\/span><b>B2B prospecting<\/b><span style=\"font-weight: 400;\"> and build a <\/span><b>performing conversion<\/b><span style=\"font-weight: 400;\"> funnel. From content creation to <\/span><b>social selling<\/b><span style=\"font-weight: 400;\">, through <\/span><b>marketing automation<\/b><span style=\"font-weight: 400;\">, discover how to turn your visitors into qualified leads.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39a6df8 elementor-widget elementor-widget-heading\" data-id=\"39a6df8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The fundamentals of B2B lead generation\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f35609a ui-e-a-animate elementor-widget elementor-widget-highlighted-text\" data-id=\"f35609a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"highlighted-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <h3 class=\"ui-e--highlighted-text\">\n            <span class=\"ui-e-headline-text elementor-repeater-item-4f1b556\">Understanding the B2B buying journey<\/span>        <\/h3>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f7f6a8 elementor-widget elementor-widget-text-editor\" data-id=\"8f7f6a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The B2B buying journey differs fundamentally from B2C in terms of its complexity and duration. On average, a B2B sales cycle lasts between 6 and 18 months, involving several decision-makers. This reality calls for a methodical approach to <\/span><b>B2B lead generation<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">The <\/span><b>lead nurturing<\/b><span style=\"font-weight: 400;\"> becomes crucial to maintain engagement throughout this extended journey. According to Marketo, companies that excel at lead nurturing generate 50% more qualified leads, at a cost that is 33% lower.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0be858e ui-e-a-animate elementor-widget elementor-widget-highlighted-text\" data-id=\"0be858e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"highlighted-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <h3 class=\"ui-e--highlighted-text\">\n            <span class=\"ui-e-headline-text elementor-repeater-item-4f1b556\">Define your persona and qualification criteria<\/span>        <\/h3>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abfbec5 elementor-widget elementor-widget-text-editor\" data-id=\"abfbec5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Before any <\/span><b>B2B prospecting<\/b><span style=\"font-weight: 400;\">action, it is essential to define your persona precisely. A well-defined persona helps to optimise the <\/span><b>lead scoring<\/b><span style=\"font-weight: 400;\"> and improve the quality of the leads generated.<\/span><\/p><p><span style=\"font-weight: 400;\">Qualification criteria must include :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Business sector and company size<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Budget and decision-making power<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Problems and needs identified<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Level of maturity in the purchasing process<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">This approach enables you to feed your <\/span><b>B2B CRM<\/b><span style=\"font-weight: 400;\"> with actionable data for your sales team.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e9f34a elementor-widget elementor-widget-heading\" data-id=\"5e9f34a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Inbound marketing techniques to attract prospects<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3368ff9 ui-e-a-animate elementor-widget elementor-widget-highlighted-text\" data-id=\"3368ff9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"highlighted-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <h3 class=\"ui-e--highlighted-text\">\n            <span class=\"ui-e-headline-text elementor-repeater-item-4f1b556\">1\u00b0 B2B content marketing : creating content with high added value<\/span>        <\/h3>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14f63af elementor-widget elementor-widget-text-editor\" data-id=\"14f63af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The <\/span><b>content marketing B2B<\/b><span style=\"font-weight: 400;\"> remains one of the pillars of<\/span><b>inbound marketing<\/b><span style=\"font-weight: 400;\">. Creating quality content is a natural way of attracting prospects to your company. Studies show that B2B companies that blog generate 67% more leads than those that do not.<\/span><\/p><p><b>Effective types of content for B2B lead generation :<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>White papers and case studies<\/b><span style=\"font-weight: 400;\"> : 76% of B2B buyers are prepared to exchange their contact details for premium content<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Webinars<\/b><span style=\"font-weight: 400;\"> : generate an average of 40% qualified participants<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Calculators and interactive tools<\/b><span style=\"font-weight: 400;\"> : Average conversion rate of 25%.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Explanatory videos<\/b> : 4 times more likely to be shared<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00a56e4 ui-e-a-animate elementor-widget elementor-widget-highlighted-text\" data-id=\"00a56e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"highlighted-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <h3 class=\"ui-e--highlighted-text\">\n            <span class=\"ui-e-headline-text elementor-repeater-item-4f1b556\">2\u00b0 Optimising landing pages for conversion<\/span>        <\/h3>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef6969f elementor-widget elementor-widget-text-editor\" data-id=\"ef6969f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Des <\/span><b>Optimised landing<\/b><span style=\"font-weight: 400;\"> pages are a key element of your marketing strategy of <\/span><b>lead generation<\/b><span style=\"font-weight: 400;\">. A well-designed landing page can improve your conversion rates by 200% to 400%.<\/span><\/p><p><b>Essential elements of a high-performance landing page :<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Catchy headline including your value proposition<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Short form (3-5 fields maximum)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Visible and motivating call-to-action<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social proof (testimonials, customer logos)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Responsive design and optimised loading time<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef18567 ui-e-a-animate elementor-widget elementor-widget-highlighted-text\" data-id=\"ef18567\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"highlighted-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <h3 class=\"ui-e--highlighted-text\">\n            <span class=\"ui-e-headline-text elementor-repeater-item-4f1b556\">3\u00b0 SEO and natural referencing<\/span>        <\/h3>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31a4eba elementor-widget elementor-widget-text-editor\" data-id=\"31a4eba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Search Engine Optimisation remains a key channel for<\/span><b>lead acquisition<\/b><span style=\"font-weight: 400;\"> particularly profitable. 70% of B2B marketers are actively investing in SEO as part of their marketing strategy in <\/span><b>B2B lead generation<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><b>Effective SEO strategies :<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Research into long-tail keywords specific to your sector<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creation of thematic clusters based on your expertise<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Technical optimisation and loading speed<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Netlinking with authority sites in your sector<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4cbf3c elementor-widget elementor-widget-text-editor\" data-id=\"b4cbf3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Beginner's Guide to Search Engine Optimisation (SEO) : <a href=\"https:\/\/www.francenum.gouv.fr\/guides-et-conseils\/communication-et-publicite\/referencement\/guide-du-debutant-en-referencement\">here<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ecf0ba elementor-widget elementor-widget-heading\" data-id=\"3ecf0ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Outbound marketing strategies for a proactive approach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6557056 ui-e-a-animate elementor-widget elementor-widget-highlighted-text\" data-id=\"6557056\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"highlighted-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <h3 class=\"ui-e--highlighted-text\">\n            <span class=\"ui-e-headline-text elementor-repeater-item-4f1b556\">4\u00b0 B2B email marketing and automated sequences<\/span>        <\/h3>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4522703 elementor-widget elementor-widget-text-editor\" data-id=\"4522703\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The<\/span><b>B2B e-mail marketing<\/b><span style=\"font-weight: 400;\"> remains one of the most effective channels, with an average ROI of 4,200%. The use of automated sequences via the <\/span><b>marketing automation<\/b><span style=\"font-weight: 400;\"> makes it possible to maintain engagement without constant manual effort.<\/span><\/p><p><b>Types of effective email campaigns :<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cold personalised emails<\/b><span style=\"font-weight: 400;\"> : average response rate of 8-10% with extensive personalisation<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nurturing sequences<\/b><span style=\"font-weight: 400;\"> : 77% increase in conversions with automated emails<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sector Newsletters<\/b><span style=\"font-weight: 400;\"> : maintaining long-term commitment<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reactivation emails<\/b> : recover 12% of dormant leads<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10fe286 ui-e-a-animate elementor-widget elementor-widget-highlighted-text\" data-id=\"10fe286\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"highlighted-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <h3 class=\"ui-e--highlighted-text\">\n            <span class=\"ui-e-headline-text elementor-repeater-item-4f1b556\">5\u00b0 Social selling on LinkedIn<\/span>        <\/h3>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ab5c41 elementor-widget elementor-widget-text-editor\" data-id=\"5ab5c41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The <\/span><b>social selling<\/b><span style=\"font-weight: 400;\"> on LinkedIn generates 45% more sales opportunities. This approach allows you to build authentic relationships with your prospects even before the first sales contact.<\/span><\/p><p><b>Best practices in social selling :<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Complete optimisation of personal and company profiles<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Regular publication of value-added content<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Authentic commitment to professional groups<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Personalised, non-intrusive private messages<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e702195 ui-e-a-animate elementor-widget elementor-widget-highlighted-text\" data-id=\"e702195\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"highlighted-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <h3 class=\"ui-e--highlighted-text\">\n            <span class=\"ui-e-headline-text elementor-repeater-item-4f1b556\">6\u00b0 Modern telephone prospecting<\/span>        <\/h3>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c594fa elementor-widget elementor-widget-text-editor\" data-id=\"6c594fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Despite the rise of digital technology, telephone prospecting is still effective, with an average B2B conversion rate of 2-3%. Integration with your <\/span><b>B2B CRM<\/b><span style=\"font-weight: 400;\"> to maximise the effectiveness of these campaigns.<\/span><\/p><p><b>Modernising telephone prospecting :<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adaptive scripts based on CRM data<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Timing optimised according to sectoral habits<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Multi-channel post-call follow-up<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ongoing training for sales teams<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2576755 elementor-widget elementor-widget-heading\" data-id=\"2576755\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Automation and technological tools\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0df4e28 ui-e-a-animate elementor-widget elementor-widget-highlighted-text\" data-id=\"0df4e28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"highlighted-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <h3 class=\"ui-e--highlighted-text\">\n            <span class=\"ui-e-headline-text elementor-repeater-item-4f1b556\">7\u00b0 Marketing automation et lead scoring<\/span>        <\/h3>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c7d60c elementor-widget elementor-widget-text-editor\" data-id=\"4c7d60c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The <\/span><b>marketing automation<\/b><span style=\"font-weight: 400;\"> makes it possible to manage large volumes of leads efficiently while maintaining personalisation. 80% of marketing automation users see an increase in their qualified leads.<\/span><\/p><p><b>Key features of marketing automation :<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Automatic lead scoring<\/b><span style=\"font-weight: 400;\"> based on behaviour and characteristics<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trigger campaigns according to predefined criteria<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dynamic prospect segmentation<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Allocation of leads to sales representatives based on business rules<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d76f4d ui-e-a-animate elementor-widget elementor-widget-highlighted-text\" data-id=\"2d76f4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"highlighted-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <h3 class=\"ui-e--highlighted-text\">\n            <span class=\"ui-e-headline-text elementor-repeater-item-4f1b556\">8\u00b0 CRM integration and prospecting tools<\/span>        <\/h3>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a2b68b elementor-widget elementor-widget-text-editor\" data-id=\"3a2b68b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The integration between your <\/span><b>B2B CRM<\/b><span style=\"font-weight: 400;\"> and your canvassing tools optimise your entire business. <\/span><b>performing conversion<\/b><span style=\"font-weight: 400;\">. This synchronisation avoids duplication and improves sales follow-up.<\/span><\/p><p><b>Recommended additional tools :<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prospecting tools (Sales Navigator, Apollo)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email automation platforms (Pardot, Marketo)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Chat solutions and chatbots<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analysis and reporting tools<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5eb0120 elementor-widget elementor-widget-text-editor\" data-id=\"5eb0120\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">B2B CRM comparison on Capterra : <a href=\"https:\/\/www.capterra.fr\/directory\/30013\/email-marketing\/software\">here<\/a><\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f8d67a ui-e-a-animate elementor-widget elementor-widget-highlighted-text\" data-id=\"5f8d67a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"highlighted-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <h3 class=\"ui-e--highlighted-text\">\n            <span class=\"ui-e-headline-text elementor-repeater-item-4f1b556\">9\u00b0 Chatbots and artificial intelligence<\/span>        <\/h3>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac50548 elementor-widget elementor-widget-text-editor\" data-id=\"ac50548\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">AI revolutionises <\/span><b>B2B lead generation<\/b><span style=\"font-weight: 400;\"> with chatbots capable of qualifying prospects 24 hours a day. 67% of B2B consumers have already interacted with a chatbot to obtain information.<\/span><\/p><p><b>AI applications in lead generation :<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automatic qualification chatbots<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Predictive analysis of prospect behaviour<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dynamic personalisation of content<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automatic campaign optimisation<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-690f9aa elementor-widget elementor-widget-heading\" data-id=\"690f9aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Performance measurement and optimisation\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c35f4f ui-e-a-animate elementor-widget elementor-widget-highlighted-text\" data-id=\"8c35f4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"highlighted-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <h3 class=\"ui-e--highlighted-text\">\n            <span class=\"ui-e-headline-text elementor-repeater-item-4f1b556\">Key KPIs to monitor<\/span>        <\/h3>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be48bd3 elementor-widget elementor-widget-text-editor\" data-id=\"be48bd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Measure the effectiveness of your <\/span><b>B2B prospecting<\/b><span style=\"font-weight: 400;\"> requires monitoring the right indicators. Companies that regularly analyse their performance improve their results by an average of 20%.<\/span><\/p><p><b>Key KPIs :<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cost per lead (CPL)<\/b><span style=\"font-weight: 400;\"> : varies according to sector, average \u20ac200-400 for B2B<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Conversion rate<\/b><span style=\"font-weight: 400;\"> : from visitor to lead (2-3%) and from lead to customer (5-15%)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Quality of leads<\/b><span style=\"font-weight: 400;\"> : qualification score and MQL\/SQL ratio<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Campaign ROI<\/b><span style=\"font-weight: 400;\"> : Return on investment by channel<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sales cycle<\/b><span> : average conversion time<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7821409 ui-e-a-animate elementor-widget elementor-widget-highlighted-text\" data-id=\"7821409\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"highlighted-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <h3 class=\"ui-e--highlighted-text\">\n            <span class=\"ui-e-headline-text elementor-repeater-item-4f1b556\">A\/B testing and continuous optimisation<\/span>        <\/h3>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-443f4b0 elementor-widget elementor-widget-text-editor\" data-id=\"443f4b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: inherit;\">Continuous optimisation via A\/B testing allows you to gradually improve your performance. Testing one element at a time (subject line, CTA, design) guarantees usable results.<\/span><\/p><p><b>Items to be tested as a priority :<\/b><\/p><ul><li style=\"list-style-type: none;\"><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email subject lines (20-30% impact on open rates)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Call-to-action landing pages<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Timing of campaigns<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Message customisation<\/span><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d540a5f elementor-widget elementor-widget-text-editor\" data-id=\"d540a5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The <\/span><b>B2B lead generation<\/b><span style=\"font-weight: 400;\"> is based on a strategic combination of inbound and outbound techniques, supported by appropriate technological tools. The 9<\/span><span style=\"font-size: inherit;\">&nbsp;techniques presented in this article offer a comprehensive approach to transforming your <\/span><b style=\"font-size: inherit;\">lead acquisition<\/b><span style=\"font-size: inherit;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The ever-changing behaviour of B2B buyers means that your strategies need to be constantly adapted. The integration of <\/span><b>marketing automation<\/b><span style=\"font-weight: 400;\">, optimisation of your <\/span><b>performing conversion<\/b><span style=\"font-weight: 400;\"> and <\/span><b>lead nurturing<\/b><span style=\"font-weight: 400;\"> are becoming essential to maintaining a competitive edge.<\/span><\/p>\n<p><b>Start today with :<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Auditing your <\/span><b>performing conversion<\/b><span style=\"font-weight: 400;\"> currently<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Define your personas and <\/span><b>lead scoring<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select 3-4 techniques suited to your sector<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set up a performance measurement system<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Success in <\/span><b>B2B lead generation<\/b><span style=\"font-weight: 400;\"> requires patience and consistency. Test, measure, optimise : your <\/span><b>B2B CRM<\/b><span style=\"font-weight: 400;\"> will thank you with ever more qualified leads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ready to transform your<\/span><b>lead acquisition<\/b><span style=\"font-weight: 400;\"> ? Start by implementing a technique this week and observe the results on your <\/span><b>B2B prospecting<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\"><br><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0de674c elementor-widget elementor-widget-spacer\" data-id=\"0de674c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf04ca0 elementor-widget elementor-widget-heading\" data-id=\"bf04ca0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">You may also be interested in<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e5e682a e-con-full e-flex e-con e-child\" data-id=\"e5e682a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-70de4f3 e-con-full e-flex e-con e-child\" data-id=\"70de4f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-ep-wrapper-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/marketandco.fr\\\/article-charte-graphique-vs-identite-visuelle\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"bdt-element-link elementor-element elementor-element-2fe6617 e-con-full bdt-backdrop-filter-yes e-flex elementor-invisible e-con e-child\" data-id=\"2fe6617\" data-element_type=\"container\" data-e-type=\"container\" 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e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"a54c459\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation_delay&quot;:200,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50cb838 elementor-widget elementor-widget-heading\" data-id=\"50cb838\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e094922 e-con-full e-flex e-con e-child\" data-id=\"e094922\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e57600a elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"e57600a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da81a5b e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"da81a5b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation_delay&quot;:250,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11781a4 elementor-widget elementor-widget-heading\" data-id=\"11781a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Graphic charter vs. visual identity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-ep-wrapper-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/marketandco.fr\\\/article-checklist-pour-preparer-sa-refonte-de-site-web\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"bdt-element-link elementor-element elementor-element-c7e4f9f e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"c7e4f9f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation_delay&quot;:300,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-65ea896 e-con-full e-transform e-flex e-con e-child\" data-id=\"65ea896\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.01,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bab4d23 e-con-full e-flex e-con e-child\" data-id=\"bab4d23\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5ca6690 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"5ca6690\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation_delay&quot;:350,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48aea15 elementor-widget elementor-widget-heading\" data-id=\"48aea15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-edd5f1f e-con-full e-flex e-con e-child\" data-id=\"edd5f1f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cde42cd elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"cde42cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e9e1579 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"e9e1579\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation_delay&quot;:400,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9bbfa97 elementor-widget elementor-widget-heading\" data-id=\"9bbfa97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Checklist for preparing your website redesign in 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div 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data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.01,&quot;sizes&quot;:[]},&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0210499 e-con-full e-flex e-con e-child\" data-id=\"0210499\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ac46492 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"ac46492\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation_delay&quot;:500,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-603a119 elementor-widget elementor-widget-heading\" data-id=\"603a119\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c86bc60 e-con-full e-flex e-con e-child\" data-id=\"c86bc60\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-95fee67 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"95fee67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51bf681 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"51bf681\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation_delay&quot;:550,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24a457c elementor-widget elementor-widget-heading\" data-id=\"24a457c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Free vs paid design tools : the real cost<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-885f45f elementor-widget elementor-widget-spacer\" data-id=\"885f45f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Tous les articles G\u00e9n\u00e9ration de leads B2B : 9 techniques qui fonctionnent La g\u00e9n\u00e9ration de leads B2B repr\u00e9sente aujourd&rsquo;hui l&rsquo;un des d\u00e9fis [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4691","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Article G\u00e9n\u00e9ration de leads B2B : 9 techniques qui fonctionnent - Market&amp;Co<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez 9 techniques de g\u00e9n\u00e9ration de leads B2B test\u00e9es et approuv\u00e9es. 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