{"id":4675,"date":"2025-07-22T15:00:05","date_gmt":"2025-07-22T13:00:05","guid":{"rendered":"https:\/\/marketandco.fr\/?page_id=4675"},"modified":"2025-07-31T13:39:31","modified_gmt":"2025-07-31T11:39:31","slug":"article-ia-et-marketing-comment-lintegrer-dans-votre-strategie-2025","status":"publish","type":"page","link":"https:\/\/marketandco.fr\/en\/article-ia-et-marketing-comment-lintegrer-dans-votre-strategie-2025\/","title":{"rendered":"Article Marketing digital pour PME : par o\u00f9 commencer et comment l&rsquo;int\u00e9grer dans votre strat\u00e9gie 2025"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"4675\" class=\"elementor elementor-4675\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d01a48b e-flex e-con-boxed e-con e-parent\" data-id=\"d01a48b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f081009 elementor-widget elementor-widget-image\" data-id=\"f081009\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/marketandco.fr\/wp-content\/uploads\/2025\/07\/Plan-de-travail-1-copie-8-1024x576.webp\" class=\"attachment-large size-large wp-image-4549\" alt=\"\" srcset=\"https:\/\/marketandco.fr\/wp-content\/uploads\/2025\/07\/Plan-de-travail-1-copie-8-1024x576.webp 1024w, https:\/\/marketandco.fr\/wp-content\/uploads\/2025\/07\/Plan-de-travail-1-copie-8-300x169.webp 300w, https:\/\/marketandco.fr\/wp-content\/uploads\/2025\/07\/Plan-de-travail-1-copie-8-768x432.webp 768w, https:\/\/marketandco.fr\/wp-content\/uploads\/2025\/07\/Plan-de-travail-1-copie-8-1536x864.webp 1536w, https:\/\/marketandco.fr\/wp-content\/uploads\/2025\/07\/Plan-de-travail-1-copie-8-18x10.webp 18w, https:\/\/marketandco.fr\/wp-content\/uploads\/2025\/07\/Plan-de-travail-1-copie-8-650x366.webp 650w, https:\/\/marketandco.fr\/wp-content\/uploads\/2025\/07\/Plan-de-travail-1-copie-8.webp 1921w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d3372f elementor-widget elementor-widget-spacer\" data-id=\"5d3372f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd8b40c e-con-full e-flex e-con e-child\" data-id=\"cd8b40c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5ba9c99 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"5ba9c99\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c9d0f8b elementor-widget elementor-widget-heading\" data-id=\"c9d0f8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/marketandco.fr\/en\/blog\/\">All articles<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dd727d icon elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"7dd727d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"257\" height=\"203\" viewbox=\"0 0 257 203\" fill=\"none\"><path d=\"M0 194.561C0 142.971 42.9311 101.151 95.8933 101.151L256.938 101.151C167.569 115.529 138.605 158.096 121.704 202.313L7.95739 202.313C2.65246 202.313 0 199.729 0 194.561Z\" fill=\"#B7B7B7\"><\/path><path d=\"M-3.38462e-07 7.74311C-2.59356e-06 59.3337 42.9311 101.153 95.8933 101.153L256.938 101.153C167.569 86.7753 138.605 44.2088 121.704 -5.31986e-06L7.95739 -3.47828e-07C2.65246 -1.15943e-07 -1.1294e-07 2.58377 -3.38821e-07 7.75132L-3.38462e-07 7.74311Z\" fill=\"#B7B7B7\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d349b9 elementor-widget elementor-widget-heading\" data-id=\"7d349b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Digital marketing for SMEs : where to start and how to integrate it into your 2025 strategy<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-563aa6a elementor-widget elementor-widget-text-editor\" data-id=\"563aa6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In 2025, ignoring the <\/span><b>digital marketing SME<\/b><span style=\"font-weight: 400;\"> is like turning a blind eye to 4.8 billion Internet users worldwide. Your business deserves a slice of this digital pie. Whether you run a neighbourhood bakery or a technology start-up, digital transformation is no longer an option but a necessity if you are to survive and prosper.<\/span><\/p><p><span style=\"font-weight: 400;\">French SMEs that have adopted a digital marketing strategy are seeing their sales increase by an average of 23%, according to a study by BpiFrance 2024. However, 47% of small and medium-sized businesses are still reluctant to take the plunge, often due to a lack of knowledge or resources.<\/span><\/p><p><span style=\"font-weight: 400;\">This article will help you on your digital adventure by giving you the keys to building an effective digital marketing strategy, tailored to your budget and your objectives.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e95934 elementor-widget elementor-widget-heading\" data-id=\"8e95934\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why is digital marketing essential for SMEs in 2025 ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05c6db6 ui-e-a-animate elementor-widget elementor-widget-highlighted-text\" data-id=\"05c6db6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"highlighted-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <h3 class=\"ui-e--highlighted-text\">\n            <span class=\"ui-e-headline-text elementor-repeater-item-4f1b556\">Changing consumer behaviour<\/span>        <\/h3>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e56a18 elementor-widget elementor-widget-text-editor\" data-id=\"8e56a18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The buying process has changed radically. 81% of consumers carry out online research before buying, even for local purchases. Your <\/span><b>online presence<\/b><span style=\"font-weight: 400;\"> directly determines your visibility among your prospects.<\/span><\/p><p><span style=\"font-weight: 400;\">Post-Covid habits have accelerated this trend: e-commerce has grown by 32% in France, and even local shops now have to offer digital services (click &amp; collect, delivery, online appointment booking).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efd0b96 ui-e-a-animate elementor-widget elementor-widget-highlighted-text\" data-id=\"efd0b96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"highlighted-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <h3 class=\"ui-e--highlighted-text\">\n            <span class=\"ui-e-headline-text elementor-repeater-item-4f1b556\">Specific advantages for SMEs<\/span>        <\/h3>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0f6ae3 elementor-widget elementor-widget-text-editor\" data-id=\"c0f6ae3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<span style=\"font-weight: 400;\">Contrary to popular belief, digital marketing levels the playing field. With the right tools and strategies, an SME can compete with large companies at a lower cost.<\/span><span style=\"font-weight: 400;\"> The<\/span><b>digital customer acquisition<\/b><span style=\"font-weight: 400;\"> allows you to :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Precisely target your local or national audience<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Measure the effectiveness of your actions in real time<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quickly adjust your campaigns according to the results<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automate certain marketing tasks to save time<\/span><\/li><\/ul><p><b>Key statistic :<\/b><span style=\"font-weight: 400;\"> SMEs that invest in digital marketing generate 2.8 times more revenue and create 3.3 times more jobs than those that remain offline (Google\/Deloitte study).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c47c78 elementor-widget elementor-widget-heading\" data-id=\"4c47c78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The fundamentals of an effective digital marketing strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4469897 ui-e-a-animate elementor-widget elementor-widget-highlighted-text\" data-id=\"4469897\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"highlighted-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <h3 class=\"ui-e--highlighted-text\">\n            <span class=\"ui-e-headline-text elementor-repeater-item-4f1b556\">Define your objectives and your audience<\/span>        <\/h3>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ee75c1 elementor-widget elementor-widget-text-editor\" data-id=\"3ee75c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Before getting started, clarify your SMART objectives:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase brand awareness<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Generate more qualified leads<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Boost your online sales<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build loyalty among your existing customers<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Then create your customer personas : who are your ideal customers ? What are their needs, their digital habits, their pain points? This stage will determine the success of your entire strategy.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6bbaa8 ui-e-a-animate elementor-widget elementor-widget-highlighted-text\" data-id=\"e6bbaa8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"highlighted-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <h3 class=\"ui-e--highlighted-text\">\n            <span class=\"ui-e-headline-text elementor-repeater-item-4f1b556\">Choosing the right digital channels<\/span>        <\/h3>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2705233 elementor-widget elementor-widget-text-editor\" data-id=\"2705233\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Don't fall into the trap of trying to be everywhere. Select a maximum of 2-3 channels to start with :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>SME website<\/b><span style=\"font-weight: 400;\"> : your essential digital showcase<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Local referencing<\/b><span style=\"font-weight: 400;\"> : essential for local businesses<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Social media SME<\/b><span style=\"font-weight: 400;\"> : Facebook and Instagram for most sectors<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Email marketing for SMEs<\/b><span style=\"font-weight: 400;\"> : the channel with the best ROI (\u20ac42 return for \u20ac1 invested)<\/span><\/li><\/ul><p><b>Practical tip :<\/b><span style=\"font-weight: 400;\"> Start by creating an optimised website and gradually develop your presence on the social networks most relevant to your sector.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-332e268 elementor-widget elementor-widget-heading\" data-id=\"332e268\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to create your online presence from A to Z\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-462cfd7 ui-e-a-animate elementor-widget elementor-widget-highlighted-text\" data-id=\"462cfd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"highlighted-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <h3 class=\"ui-e--highlighted-text\">\n            <span class=\"ui-e-headline-text elementor-repeater-item-4f1b556\">Your website : the cornerstone<\/span>        <\/h3>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba14c0c elementor-widget elementor-widget-text-editor\" data-id=\"ba14c0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Your <\/span><b>SME website<\/b><span style=\"font-weight: 400;\"> est votre commercial 24h\/24. Il doit \u00eatre :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Responsive<\/b><span style=\"font-weight: 400;\"> : mobile-friendly (60% of web traffic)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Fast<\/b><span style=\"font-weight: 400;\"> : loading time of less than 3 seconds<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Secured<\/b><span style=\"font-weight: 400;\"> : SSL certificate required<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>SEO optimised<\/b><span style=\"font-weight: 400;\"> : to be found on Google<\/span><\/li><\/ul><p><b>Case in point :<\/b><span style=\"font-weight: 400;\"> The bakery \"\u00a0<a href=\"https:\/\/www.boulangerie-marcel.com\/\">Marcel<\/a>\u00a0\" in Lyon has seen its online orders triple after redesigning its website with a simple ordering system and appetising photos of its products.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4bfb85 ui-e-a-animate elementor-widget elementor-widget-highlighted-text\" data-id=\"b4bfb85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"highlighted-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <h3 class=\"ui-e--highlighted-text\">\n            <span class=\"ui-e-headline-text elementor-repeater-item-4f1b556\">SEO for SMEs : being visible on Google<\/span>        <\/h3>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b81b17f elementor-widget elementor-widget-text-editor\" data-id=\"b81b17f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The <\/span><b>SEO for SMEs<\/b><span style=\"font-weight: 400;\"> starts with the basics :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Research keywords relevant to your business<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimising your pages with these keywords<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creating useful content for your customers<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Obtaining quality links from other sites<\/span><\/li><\/ul><p><b>Local tip :<\/b><span style=\"font-weight: 400;\"> Create and optimise your Google My Business listing. 46% of Google searches are local.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc1f14 ui-e-a-animate elementor-widget elementor-widget-highlighted-text\" data-id=\"4dc1f14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"highlighted-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <h3 class=\"ui-e--highlighted-text\">\n            <span class=\"ui-e-headline-text elementor-repeater-item-4f1b556\">Social networks : forging links with your customers<\/span>        <\/h3>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b21cdeb elementor-widget elementor-widget-text-editor\" data-id=\"b21cdeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The <\/span><b>social media SME<\/b><span style=\"font-weight: 400;\"> is not just about publishing photos of your products. Adopt the 3C rule:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Content<\/b><span style=\"font-weight: 400;\"> : share tips, behind-the-scenes stories and testimonials<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Conversation<\/b><span style=\"font-weight: 400;\"> : reply to comments and messages<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Community<\/b><span style=\"font-weight: 400;\"> : unite your customers around shared values<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b60aef elementor-widget elementor-widget-image\" data-id=\"3b60aef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/marketandco.fr\/wp-content\/uploads\/2025\/07\/quand-publier-sur-les-reseaux-sociaux-1024x576.webp\" class=\"attachment-large size-large wp-image-4881\" alt=\"\" srcset=\"https:\/\/marketandco.fr\/wp-content\/uploads\/2025\/07\/quand-publier-sur-les-reseaux-sociaux-1024x576.webp 1024w, https:\/\/marketandco.fr\/wp-content\/uploads\/2025\/07\/quand-publier-sur-les-reseaux-sociaux-300x169.webp 300w, https:\/\/marketandco.fr\/wp-content\/uploads\/2025\/07\/quand-publier-sur-les-reseaux-sociaux-768x432.webp 768w, https:\/\/marketandco.fr\/wp-content\/uploads\/2025\/07\/quand-publier-sur-les-reseaux-sociaux-1536x864.webp 1536w, https:\/\/marketandco.fr\/wp-content\/uploads\/2025\/07\/quand-publier-sur-les-reseaux-sociaux-18x10.webp 18w, https:\/\/marketandco.fr\/wp-content\/uploads\/2025\/07\/quand-publier-sur-les-reseaux-sociaux-650x366.webp 650w, https:\/\/marketandco.fr\/wp-content\/uploads\/2025\/07\/quand-publier-sur-les-reseaux-sociaux.webp 1920w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4df038e elementor-widget elementor-widget-heading\" data-id=\"4df038e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Measuring and optimising your digital marketing ROI\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-969a577 ui-e-a-animate elementor-widget elementor-widget-highlighted-text\" data-id=\"969a577\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"highlighted-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <h3 class=\"ui-e--highlighted-text\">\n            <span class=\"ui-e-headline-text elementor-repeater-item-4f1b556\">Key indicators to monitor<\/span>        <\/h3>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26e9a7a elementor-widget elementor-widget-text-editor\" data-id=\"26e9a7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The <\/span><b>ROI digital marketing<\/b><span style=\"font-weight: 400;\"> is measured through precise KPIs:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Web traffic and conversion rates<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer acquisition cost (CAC)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer Lifetime Value (LTV)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rate of engagement on social networks<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Return on advertising spend (ROAS)<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2aaf62f ui-e-a-animate elementor-widget elementor-widget-highlighted-text\" data-id=\"2aaf62f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"highlighted-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <h3 class=\"ui-e--highlighted-text\">\n            <span class=\"ui-e-headline-text elementor-repeater-item-4f1b556\">Essential tools<\/span>        <\/h3>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-332363d elementor-widget elementor-widget-text-editor\" data-id=\"332363d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Free tools :<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Analytics : analyse your web traffic<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Search Console : monitor your search engine optimisation<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facebook Insights : measure your social performance<\/span><\/li><\/ul><p><b>Pay tools (tight budget) :<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mailchimp (or other tool) : for email marketing (free plan for up to 2000 contacts)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Canva Pro (or another tool) : for easy visual creation<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEMrush : for competitive analysis and SEO<\/span><\/li><\/ul><p><b>Budget Council :<\/b><span style=\"font-weight: 400;\"> Start with \u20ac300-500\/month for your first advertising investments. The important thing is regularity rather than large sums.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e4c7de elementor-widget elementor-widget-heading\" data-id=\"9e4c7de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2025 Action Plan : your first steps\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec18b4c ui-e-a-animate elementor-widget elementor-widget-highlighted-text\" data-id=\"ec18b4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"highlighted-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <h3 class=\"ui-e--highlighted-text\">\n            <span class=\"ui-e-headline-text elementor-repeater-item-4f1b556\">6-month roadmap<\/span>        <\/h3>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfd0dc0 elementor-widget elementor-widget-text-editor\" data-id=\"dfd0dc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Month 1-2: The foundations<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creation\/redesign of your website<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimising your Google My Business listing<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Setting up Google Analytics<\/span><\/li><\/ul><p><b>Month 3-4: Content<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Launch your blog with 2 articles\/month<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set up your accounts on 2 strategic social networks<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Setting up a monthly newsletter<\/span><\/li><\/ul><p><b>Months 5-6: Acceleration<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">First targeted advertising campaign<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Partnerships with local influencers<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analysis of results and optimisation<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fd991d ui-e-a-animate elementor-widget elementor-widget-highlighted-text\" data-id=\"9fd991d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"highlighted-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <h3 class=\"ui-e--highlighted-text\">\n            <span class=\"ui-e-headline-text elementor-repeater-item-4f1b556\">Indicative budget to get started<\/span>        <\/h3>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81c6bcc elementor-widget elementor-widget-text-editor\" data-id=\"81c6bcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Minimum budget (\u20ac500\/month) :<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Website: \u20ac100\/month (hosting + tools)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advertising: \u20ac300\/month (Google Ads + Facebook Ads)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tools: \u20ac100\/month (marketing software)<\/span><\/li><\/ul><p><b>Comfortable budget (\u20ac1500\/month):<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add: external service provider, premium tools, larger campaigns<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1fba6d ui-e-a-animate elementor-widget elementor-widget-highlighted-text\" data-id=\"e1fba6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"highlighted-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <h3 class=\"ui-e--highlighted-text\">\n            <span class=\"ui-e-headline-text elementor-repeater-item-4f1b556\">Mistakes to avoid<\/span>        <\/h3>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e5e8e5 elementor-widget elementor-widget-text-editor\" data-id=\"0e5e8e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Wanting to do everything at once<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Neglecting the mobile (a fatal mistake !)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Buying followers or likes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ignore negative customer reviews<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Not measuring results<\/span><\/li>\n<\/ul>\n<p><b>Example of failure :<\/b><span style=\"font-weight: 400;\"> TechSolutions invested \u20ac5,000 in a Facebook campaign without defining its objectives or target audience. The result: 2 unqualified leads and a costly lesson.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33e5265 elementor-widget elementor-widget-heading\" data-id=\"33e5265\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Your digital transformation starts now<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de3a3e8 elementor-widget elementor-widget-text-editor\" data-id=\"de3a3e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Digital marketing is no longer just for big business. In 2025, it is a growth lever accessible to all SMEs that dare to take the plunge. Start small, measure everything, adjust constantly.<\/span><\/p><p><span style=\"font-weight: 400;\">Your <\/span><b>digital transformation<\/b><span style=\"font-weight: 400;\"> starts with a first concrete action. Whether it's creating your website, optimising your local referencing or launching your first email campaign, the important thing is to get started.<\/span><\/p><p><span style=\"font-weight: 400;\">Don't wait for your competitors to get ahead of you. Your audience is waiting for you online. It's time to meet them.<\/span><\/p><p><b>Ready to start your digital adventure? Start by auditing your current online presence and identifying your number 1 priority for the next 30 days.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9c1a9b elementor-widget elementor-widget-spacer\" data-id=\"b9c1a9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2e5e50 elementor-widget elementor-widget-heading\" data-id=\"c2e5e50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">You may also be interested in<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d67e10c e-con-full e-flex e-con e-child\" data-id=\"d67e10c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2216fb9 e-con-full e-flex e-con e-child\" data-id=\"2216fb9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-ep-wrapper-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/marketandco.fr\\\/article-checklist-pour-preparer-sa-refonte-de-site-web\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"bdt-element-link elementor-element elementor-element-4f41257 e-con-full bdt-backdrop-filter-yes e-flex elementor-invisible e-con e-child\" data-id=\"4f41257\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation_delay&quot;:150,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-b7bd53b e-con-full e-transform e-flex e-con e-child\" data-id=\"b7bd53b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.01,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d078b0 e-con-full e-flex e-con e-child\" data-id=\"7d078b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3ea609e e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"3ea609e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation_delay&quot;:200,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-127858a elementor-widget elementor-widget-heading\" data-id=\"127858a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f59d0bb e-con-full e-flex e-con e-child\" data-id=\"f59d0bb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d3e011 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"6d3e011\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e87150e e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"e87150e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation_delay&quot;:250,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ece154d elementor-widget elementor-widget-heading\" data-id=\"ece154d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Checklist for preparing your website redesign in 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-ep-wrapper-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/marketandco.fr\\\/article-comment-creer-une-identite-visuelle-coherente-sur-tous-les-supports\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"bdt-element-link elementor-element elementor-element-8a6f6d1 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"8a6f6d1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation_delay&quot;:300,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f626612 e-con-full e-transform e-flex e-con e-child\" data-id=\"f626612\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.01,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a07ab7b e-con-full e-flex e-con e-child\" data-id=\"a07ab7b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-035c62a e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"035c62a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation_delay&quot;:350,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a355320 elementor-widget elementor-widget-heading\" data-id=\"a355320\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cf142ed e-con-full e-flex e-con e-child\" data-id=\"cf142ed\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a0104a elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"3a0104a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a110df e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"0a110df\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation_delay&quot;:400,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7b8558 elementor-widget elementor-widget-heading\" data-id=\"f7b8558\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to create a consistent visual identity across all media<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div 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data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.01,&quot;sizes&quot;:[]},&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa16ec6 e-con-full e-flex e-con e-child\" data-id=\"aa16ec6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0037886 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"0037886\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation_delay&quot;:500,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f4808ab elementor-widget elementor-widget-heading\" data-id=\"f4808ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Prospecting<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d8bbbc5 e-con-full e-flex e-con e-child\" data-id=\"d8bbbc5\" data-element_type=\"container\" data-e-type=\"container\" 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data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">B2B lead generation : 9 techniques that work<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e932a30 elementor-widget elementor-widget-spacer\" data-id=\"e932a30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Tous les articles Marketing digital pour PME : par o\u00f9 commencer et comment l&rsquo;int\u00e9grer dans votre strat\u00e9gie 2025 En 2025, ignorer le [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4675","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing digital PME 2025 : guide complet pour d\u00e9marrer<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment int\u00e9grer le marketing digital dans votre PME en 2025. 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