{"id":4619,"date":"2025-07-22T11:12:08","date_gmt":"2025-07-22T09:12:08","guid":{"rendered":"https:\/\/marketandco.fr\/?page_id=4619"},"modified":"2025-07-31T13:37:15","modified_gmt":"2025-07-31T11:37:15","slug":"article-checklist-pour-preparer-sa-refonte-de-site-web","status":"publish","type":"page","link":"https:\/\/marketandco.fr\/en\/article-checklist-pour-preparer-sa-refonte-de-site-web\/","title":{"rendered":"Article Checklist pour pr\u00e9parer sa refonte de site web"},"content":{"rendered":"
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All articles<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Checklist for preparing your website redesign in 2025\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Is your website starting to show signs of ageing ? Are you considering a website redesign to improve your performance ? A <\/span>website redesign checklist<\/b> A well-structured website is essential to the success of this strategic project. According to a study by HubSpot, 76% of consumers judge a company based on the quality of its website. This statistic highlights the crucial importance of a successful redesign for your brand image and conversions.<\/span><\/p>

A website redesign cannot be improvised. Between the initial audit, defining objectives, UX\/UI design and technical migration, there are many steps that need to be planned in advance. This guide offers a methodical approach to preparing your <\/span>website redesign<\/b> and avoid the most common pitfalls.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Step 1 : Conduct a comprehensive audit of your current website\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n Analyse current technical performance<\/span> <\/h3>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Before starting your <\/span>website redesign<\/b>, a <\/span>website audit<\/b> in-depth analysis is required. This analysis will enable you to identify the strengths and weaknesses of your existing website.<\/span><\/p>

Start by assessing the <\/span>web performance<\/b> with tools such as Google PageSpeed Insights or GTmetrix. A slow website seriously damages the user experience: 53% of visitors abandon a page that takes more than 3 seconds to load (Google). Note the loading times, image sizes and scripts that slow down your website.<\/span><\/p>

The technical audit must also include :<\/span><\/p>

  • The analysis of your <\/span>current web hosting<\/b> and its limitations<\/span><\/li>
  • Verification of your <\/span>domain name<\/b> and its redirects<\/span><\/li>
  • The condition of your <\/span>responsive design<\/b> on mobile and tablet<\/span><\/li>
  • The structure of your <\/span>site tree<\/b> and its navigation logic<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n Evaluating SEO and existing content<\/span> <\/h3>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Your <\/span>SEO redesign<\/b> depends largely on this preliminary analysis. Use Google Search Console and Google Analytics to identify :<\/span><\/p>

    • The best performing pages in terms of traffic<\/span><\/li>
    • Keywords that generate conversions<\/span><\/li>
    • Obsolete content to be deleted or updated<\/span><\/li>
    • 404 errors and indexing issues<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      example of a Google Analytics dashboard<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      This phase of<\/span>website analytics<\/b> will prevent you from losing organic traffic during the <\/span>website migration<\/b>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      Step 2 : Define your objectives and constraints<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      \n Set SMART goals for your redesign<\/span> <\/h3>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      A successful redesign requires clear and measurable objectives. Define what you want to improve:<\/span><\/p>

      • Increase the conversion rate by X%<\/span><\/li>
      • Reduce the bounce rate by X%<\/span><\/li>
      • Improve positioning on strategic keywords<\/span><\/li>
      • Modernising the brand image<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        \n Establish the technical specifications<\/span> <\/h3>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        Your\u00a0specifications<\/b>\u00a0must detail :<\/p>

        • The budget allocated to the project<\/li>
        • Completion deadlines<\/li>
        • Essential features (e-commerce, forms, blog, etc.)<\/li>
        • Technical constraints (CMS, third-party integrations, etc.)<\/li>
        • Available human resources<\/li><\/ul>

          This documentation will serve as a reference throughout the project and will facilitate communication with your service providers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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          Step 3 : Design the user experience and interface\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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          \n Rethinking information architecture<\/span> <\/h3>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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          The design phase <\/span>UX\/UI redesign<\/b> Start by restructuring your content. Create a new <\/span>site tree<\/b> based on :<\/span><\/p>

          • Identified user journeys<\/span><\/li>
          • Priority business objectives<\/span><\/li>
          • Best practices for web ergonomics<\/span><\/li><\/ul>

            Use techniques such as card sorting to organise your content in an intuitive way. Clear navigation can improve conversion rates by up to 200% according to Forrester Research.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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            \n Create wireframes and mock-ups<\/span> <\/h3>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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            The <\/span>wireframes<\/b> form the framework for your future pages. These functional diagrams enable you to :<\/span><\/p>

            • Define the location of key elements<\/span><\/li>
            • Validate user journeys<\/span><\/li>
            • Estimate the development workload<\/span><\/li><\/ul>

              Then move on to the <\/span>high fidelity<\/b> wireframes that incorporate :<\/span><\/p>

              • The updated graphic charter<\/span><\/li>
              • The principles of <\/span>responsive design<\/b><\/li>
              • The elements of<\/span>website optimisation<\/b> (CTA, forms, etc.)<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                example of a website wireframe (mock-up)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                This design phase largely determines the success of your <\/span>website redesign<\/b>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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                Step 4 : Prepare for migration and deployment\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                \n Plan the technical migration<\/span> <\/h3>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                The <\/span>website migration<\/b> This is the riskiest stage of the process. Prepare thoroughly :<\/span><\/p>

                • A complete backup of your current website<\/span><\/li>
                • The 301 redirect plan to preserve your SEO<\/span><\/li>
                • Functionality tests on the development environment<\/span><\/li>
                • The online strategy (progressive or complete)<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                  \n Set up tracking tools<\/span> <\/h3>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                  Install and configure your tools of<\/span>website analytics<\/b> before going online :<\/span><\/p>

                  • Google Analytics with conversion goals<\/span><\/li>
                  • Google Search Console for SEO tracking<\/span><\/li>
                  • The monitoring tools of <\/span>web performance<\/b><\/li>
                  • Automatic backup solutions<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                    You should also plan a period of intensive post-launch monitoring to quickly identify any malfunctions.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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                    Step 5 : Optimise and maintain after going live\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                    \n Surveiller les performances post-lancement<\/span> <\/h3>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                    The first few weeks after your <\/span>website redesign<\/b> are crucial. Monitor daily :<\/span><\/p>

                    • Traffic and conversion trends<\/span><\/li>
                    • Technical errors and loading times<\/span><\/li>
                    • Positioning on your strategic keywords<\/span><\/li>
                    • User feedback and satisfaction rates<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                      \n Implement a strategy for continuous improvement<\/span> <\/h3>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                      Your new website must constantly evolve to maintain its performance. Plan ahead :<\/span><\/p>

                      • Regular A\/B testing on key elements<\/span><\/li>
                      • Updating content and features<\/span><\/li>
                      • The<\/span>website optimisation<\/b> continuous data-driven<\/span><\/li>
                      • Technical maintenance and security updates<\/span><\/li><\/ul>

                        This iterative approach guarantees the sustainability of your investment.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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                        Successful redesign with a methodical approach\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                        A <\/span>website redesign checklist<\/b> A well-thought-out plan breaks down a complex project into manageable steps. From initial<\/span>website audit<\/b> at the<\/span>website optimisation<\/b> continues, each phase contributes to the success of your <\/span>website redesign<\/b>.<\/span><\/p>

                        The keys to success ? Rigorous preparation, clear objectives and regular performance monitoring. Remember that your website is a long-term investment that deserves your full attention.<\/span><\/p>

                        Ready to launch your project ? <\/span>website redesign<\/b> ? Start today by auditing your current website and defining your SMART objectives. Your future digital growth begins with these initial strategic steps.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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                        Tous les articles Checklist pour pr\u00e9parer sa refonte de site web en 2025 Votre site web commence \u00e0 montrer des signes de […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4619","page","type-page","status-publish","hentry"],"yoast_head":"\nChecklist refonte site web : guide complet pour r\u00e9ussir votre projet<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez notre checklist refonte site web compl\u00e8te avec toutes les \u00e9tapes cl\u00e9s : audit, UX\/UI, SEO, migration. 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